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AI Is The Average Of The Internet: WPP, Don’t Become An AI North Korea
Gregory Larkin Gregory Larkin

AI Is The Average Of The Internet: WPP, Don’t Become An AI North Korea

When a struggling company announces that it’s making a huge investment in AI, you should immediately think of North Korea - a struggling country that makes huge investments in nuclear weapons. In both cases, the technological investment is an expensive and elaborate decoy that masks stagnation and decay. It’s a sign that they’ve run out of ideas to fuel prosperity and growth.

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The shiniest toys mask the darkest dysfunction: Why Alphabet X is Failing
Gregory Larkin Gregory Larkin

The shiniest toys mask the darkest dysfunction: Why Alphabet X is Failing

Innovation labs are like a 68 year old man who buys a customized Ferrari: It’s supposed to signal virility and prowess, but usually it’s a signal that his kids haven’t spoken to him in 6 years. What is true for Italian sports cars is true for corporate innovation labs: The shiniest toys mask the darkest dysfunction. There’s a better way to innovate. I talk about it here.

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Microsoft Just Got Pregnant With Altman AI
Gregory Larkin Gregory Larkin

Microsoft Just Got Pregnant With Altman AI

The mismatch that OPEN AI experienced as a disruptive tech juggernaut trapped in the body of a non-profit will morph into a new challenge at Microsoft: a disruptive tech startup trapped in the body of a huge, political, bureaucratic corporation.

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Urgency With Optimism: The Hubert Joly Turnaround Doctrine of Human Magic
Gregory Larkin Gregory Larkin

Urgency With Optimism: The Hubert Joly Turnaround Doctrine of Human Magic

From 2012-2019, Hubert Joly led Best Buy from the precipice of bankruptcy to a 3X increase in market capitalization, in one of the most remarkable turnarounds in corporate history. He did so through a doctrine of ‘human magic’ which depended on empowered, energized solidarity among Best Buy’s workforce. His doctrine is essential reading for anyone leading massive change in an emotionally messy company.

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Richard Branson and the Sex Pistols Disruption Doctrine
Gregory Larkin Gregory Larkin

Richard Branson and the Sex Pistols Disruption Doctrine

In 1977 the most notorious punk band on Earth, The Sex Pistols, was fired by EMI records and signed by a fledgling independent record label, Virgin, led by a struggling, young magazine publisher named Richard Branson.

Sir Richard Branson is now worth approximately $7 billion.

How Punk was the cornerstone of Richard Branson’s business empire.

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The Musk Disruption Doctrine Pt. 2: Launch A Product - Not A Powerpoint
Gregory Larkin Gregory Larkin

The Musk Disruption Doctrine Pt. 2: Launch A Product - Not A Powerpoint

In 2009 a team of Daimler executives visited Silicon Valley as part of a global innovation expedition to explore electric vehicles. The team visited Fisker, Think City, BYD, and a struggling Silicon Valley startup called Tesla.

Tesla’s eccentric CEO, Elon Musk, did something different from everyone else. When he came out to greet them, he asked if they wanted to test-drive an electric Smart car.

What happened next is a masterclass for anyone trying to innovate in the face of corporate resistance.

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How To Build A $1.55Bn Artist Colony
Gregory Larkin Gregory Larkin

How To Build A $1.55Bn Artist Colony

I’ve worked with C-Suite Leaders at Google, Bloomberg, Uber, and across the Fortune 500. But Ethan Berman, CEO of RiskMetrics, had the most enduring impact. In this article I reverse-engineer his strategy for disruptive growth.

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